EPAM & Sephora: Increasing Mobile Sales 1 EPAM & SEPHORA: INCREASING MOBILE SALES What do you do when you’re one of the largest providers of makeup and perfume in the world – and your website needs to offer customers the same first-class experience they receive in-store? Sephora, a visionary beauty-retail concept founded in France in 1970, is one of the leading specialty beauty retailers in the world. Known for its best-in-class product offering, digital innovation and service, the company operates more than 1,900 stores worldwide. As one of the world’s best-known retail beauty brands, Sephora is constantly evolving its digital experience. When they came to EPAM, their goals were specific, measurable, and critical to their continued success: • Improve search functionality and

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