Rentokil's Pop-up Pestaurant - Brands2Life Rentokil’s Pop-up Pestaurant Rentokil asked us to catapult it into the national consciousness. Inspired by I’m a Celebrity and scientific research on insects as a food source, Pestaurant was born. We created the whole experience including logo, menu, pop-up, chefs, co-ordination with relevant authorities, and media strategy. Comprehensive targeting of listings publications yielded pre-event coverage and our Twitter campaign drove footfall on the day. The outcome was overwhelming, Pestaurant saw queues before it opened until the moment it closed. Over 2,000 people visited to sample the pests on offer with the world’s media capturing their reactions. Pestaurant was covered in 18 countries, garnering over 360 pieces of coverage and #Pestaurant trende

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