Case Study
Pop-Up Santa Activation
broadstreet.com CASE STUDY The home of “25 Days of Christmas” is ABC Family – and to make the holiday a special occasion for ad buyers, the network tasked Broadstreet to produce ‘Pop Up Santa’. Elves descended upon some of the top restaurants in New York to delight and shock ABC Family fans and business partners alike. Unsuspecting diners were delivered holiday cheer in the form of Beats headphones and Beats Pills, GoPro cameras, Galaxy Tab