Match: Male Models Case Study CHALLENGE Match challenged us to demonstrate that single women can find high-quality men on its site. What better way to demonstrate that Match is amply stocked with eligible bachelors than a pop-up shop full to the brim with single gents? APPROACH Using 3D printing technology, we arranged for seven of Match’s perfect gentlemen to be turned into miniature versions of themselves with their profile information (name, age, occupation, and their best qualities) featured on the figurine’s packaging. Single ladies could browse the ‘Model Males’ shop and if they found a man they thought could be a perfect match, they could get in touch with the real-life member by following a link on the packaging. The pop-up was positioned as a response to the rise of dating

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