Match: Espresso Yourself Case Study CHALLENGE With countless online dating competitors, we need to drive share of voice for Match so it can continue to position itself as a market leader and remain relevant. Brands2Life were charged with appealing to 25- 34 year old urbanites and showing that Match is a fun and effective way to meet the right people. APPROACH Building on our insight that for many singles finding a date fits into their everyday life and is as easy as ordering a coffee we decided to create a unique pop up coffee shop. ‘Espresso Yourself’, in Shoreditch’s Boxpark, featured a menu of seven singles (six match members and one journalist from The Metro). Visitors were asked to choose one of the singles on the menu and after picking their preferred tipple they enjoyed a free co

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