Rentokil Initial: Bold communications that do the business - Brands2Life CHALLENGE We run external communications in the UK for business services group, Rentokil Initial. Our brief covers five separate businesses with different products, services and audiences. These five brands are brought together with a common customer service ethos supported with innovative products and technology. APPROACH Covering pest control through to washroom hygiene and landscaping, we need to keep Rentokil Initial’s brands top of mind for both business and residential customers across a wide range of sectors. From creating data driven stories on topics such as moth invasions or worker attitudes to hot desking to profiling employees, providing health and hygiene advice and exploring human behaviour in the work p

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