IQVIA partnered with a pharmaceutical company to launch a holistic Patient Support Program (PSP) for obesity treatment. Patients faced barriers including injectable therapy concerns, low adherence, and lack of lifestyle support. IQVIA delivered a human-centered program combining nurse-led training, nutritionist consultations, fitness support, and proactive follow-ups. A dedicated team coordinated stakeholders and monitored performance through a digital platform. Over 330 patients enrolled, achieving over 98% adherence in the first six months. Patients reported increased confidence, empowerment, and well-being. The program demonstrated how comprehensive support beyond medication can drive sustainable outcomes in chronic obesity care.

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