IQVIA Patient Engagement and Support addresses barriers like late diagnoses, high costs, and non-adherence, which cost pharma $637B annually. Services span awareness and screening, access and reimbursement, financial assistance, and adherence support, enabled by data, behavioral science, and tech. Hybrid programs integrate apps, wearables, portals, and GenAI for real-time data and tailored care plans. With 4,000+ staff in 40+ countries, 1,200 contact center agents, and HCP networks, IQVIA provides scalable, localized solutions. Benefits include better patient outcomes, lower system costs, and improved brand performance.

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