Reimagining a Heart Care System A global leader in medical devices partnered with Peer Insight to re-imagine a heart-care service that could build on their existing technological platform to deliver more responsive patient care. The service would have to improve clinician workflow and serve both providers and patients. Prioritized design criteria for the development team, a well-defined target market, and a go-to-market strategy for the service. The service is currently undergoing clinical trials. The Problem All heart-care physicians want to help their patients develop or maintain healthy, active lifestyles. That often involves monitoring patients’ medical devices and health conditions. However, this can be difficult for physicians and patients in rural settings. With a promising platform

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