Case Study

Regions Bank

Regions Bank

7675 Oak Ridge Highway Knoxville, TN 37931 865.342.8200 www.theinsitegroup.com STAY 3 MOVES AHEAD! CASE STUDY REGIONS BANK Conversions SITUATION: Regions merged with AmSouth Bank which required a grand scale conversion of all bank signage to the new Regions image. Project scope involved 2,600 branches, 2,315 ATM’s, and over 40,000 standard and custom signs PROCESS: ? Detailed site inspection process, site surveys

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