SITUATION: Founded in 1834, Old National Bank (ONB) is the largest financial services holding company headquartered in Indiana. Footprint consists of 200+ banking centers and ATM’s in a five state region. Voted among the world’s most ethical companies in 2014. ONB grew via acquisitions and, over time, became inconsistent in its application of different branding elements. The “toolbox” of branding standards and detailed specifications d

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