7675 Oak Ridge Highway Knoxville, TN 37931 865.342.8200 www.theinsitegroup.com STAY 3 MOVES AHEAD! CASE STUDY RBC BANK Brand Conversions SITUATION: The Royal Bank of Canada (RBC) acquired three different companies and needed rebranding at nearly 300 locations across the U.S. Most of the locations had to be converted to the new image and then bagged/covered for subsequent unveiling. PROCESS: ? Completed site surv

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