Košík.cz, an online supermarket in Czechia, faced challenges with margin leaks, poor visibility of pricing impacts, and an undefined price strategy during its regional expansion. To address these, the company implemented Yieldigo’s Everyday Price Management tool. This solution provided 100% control over the pricing process, reducing manual errors by 95% and improving price perception. Košík’s pricing managers now utilize machine-learning-driven automation to optimize prices across cities, enabling quick reactions to market and competitor dynamics. The tool also supports what-if simulations to assess the impact of different pricing strategies on revenues, margins, and volumes, allowing for more informed decision-making.

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