How Real-Time Segmentation and Personalization Drives Engagement e-Commerce Supermarket Ztore’s Email Revenue Soars 600% Ztore Success at a Glance Ztore wanted to treat customers as individuals with email, but human- driven personalization does not scale. Ztore would not solve the problem with more manpower; they needed better tools that would enable their marketers to work more efficiently. As an online supermarket based in Hong Kong, Ztore differentiates themselves from competitors by offering their customers an easy way to buy quality groceries and home essentials online without having to stand in a checkout line or porting the groceries home. They offer home delivery and locker pickup for products, many of which are socially responsible and locally made, and provide customers wi

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