Bennett Frank Associates - Case Study Regional Education Services Provider Problem: A technology-based provider of specialty education services was experiencing uneven growth. Their marketing efforts were minimal and their small sales team was grappling with which prospects to pursue. To produce consistent growth and ensure success sales efforts, the company needed to: • re-examine their target clients • update their value proposition to align with their target clients ’ needs • execute a go-to-market (GTM) plan to generate demand for their sales team Solution: In early 2017, I was engaged to them develop a growth plan. Through a series of bi-weekly strategy sessions with the CEO and sales VP, we: • reviewed their target market segments • ident

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