Bennett Frank Associates - Case Study Middle-Market IT Services Provider Problem: A $150 million IT services provider needed new revenue streams to accelerate growth and increase customer loyalty. The company offered a suite of IT project and managed services to mid-sized companies in the Northeast but competition was intensifying. This slowed growth and impacted profit margins. Furthermore, clients ’ needs changed as their businesses evolved and many were requesting additional IT services rather than hire additional IT staff. Solution: As Director of Product Marketing, I spoke with several clients about their difficulties finding and retaining IT staff. I learned that being short staffed sometimes resulted in network outages that negatively impacted thei

Join for free to read