Bennett Frank Associates - Case Study Global Consulting Company ’s IT Staffing Division Problem: A $100 million IT staffing division of a global consulting company was struggling to find new sources of profitable revenue. This division had experimented with new service offering but results were mixed. Some of the new services showed promise but two major problems were identified: • Each new service had its own brand identify • Efforts to launch each service were ad hoc and used different and sometimes unreliable approaches The different brands confused clients and the division ’s staff and the dissimilar launch efforts stalled growth. These adversely effected the division ’s market position and growth potential. Solution: I was hired as the divisio

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