Refining a Global Study to Track Brand Recognition Across Continents for Mass Media Optimization
Refining a Global Study to Track Brand Recognition Across Continents for Mass Media Optimization
2 PagesThe Business Challenge Since 2004, a multinational client ran a global study annually to track “Brand Recommended Most Often (BRMO)” and “Brand Used Most Often (BUMO)” to maintain its advertising claims and Key Performance Indicators among its professional customer base. This client needed help collating and consolidating data from different countries, multiple time zones, a myriad of reports, and disparate sources into a single report.
