Retail Determining the Best of 50 Loyalty Plan Partners Across Seven Countries
Retail Determining the Best of 50 Loyalty Plan Partners Across Seven Countries
2 PagesThe Business Challenge ? A loyalty program in the Middle East offered its customers the opportunity to redeem points through a variety of redemption partners and channels. ? The objective of this project was to understand which Rewards partners provided the most value to the client’s loyalty program, then produce a marketing strategy to promote and drive the best redemption behaviors. The Solution Fractal implemented a Deep Dive Analy
