mention-me.com case study Referral marketing makes an impact at an iconic brand Casual, friendly individuality is at the heart of Emma Bridgewater, the iconic pottery maker - making it a great fit for refer a friend success. A quintessential British favourite for over 30 years, Emma Bridgewater has built its reputation on relaxed colourful patterns and individual pieces backed by great quality. Emma Bridgewater’s customers are more than loyal and satisfied - they are deeply engaged and identify with many elements of the friendly, homely brand. Referral marketing seemed like a good opportunity both to give something back to loyal customers and and also to help those customers identify and convert new customers of a similar profile; but because of lack of expertise the t

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