Case Study How Mention Me have helped Laithwaite’s put the fizz into their referral programme This focus on quality combined with a highly personalised service means that Laithwaite’s have an extremely loyal customer base. Wanting to harness this advocacy they turned to Mention Me to power their referral programme. One of the key reasons for choosing the Mention Me platform was the fact that it enables AB testing by cohort. With such a diverse customer base, who make purchases for a variety of occasions , being able to segment referral offers is an important functionality. Having a Client Success Team on hand to offer advice and share expertise was also a key benefit in getting the refer-a-friend scheme optimised quickly. Background Laithwaite’s is the UK’s biggest home delivery wi

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