Case Study How Benefit is magnifying the brand love with referral Benefit Cosmetics was set up by Jean and Jane Ford, twins from the American Midwest. It has developed into a cult beauty brand with devoted fans who love the great problem-solving products combined with a cheeky sense of humour evident in it’s packaging, product names and advertising. With such loyal customers, it made sense for Benefit to harness this brand advocacy with a referral programme. They appointed Mention Me to power their scheme and worked with the team to start rewarding customers in mid 2016. Background Benefit Cosmetics grew from a single make up shop “The Face Place” in 1976 to a global cosmetics brand. The growth has been fuelled by a love of the fun, tongue-in cheek approach to a sector which can

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