Case Study How referral marketing is helping Ribble harness the advocacy cycle Background Ribble is one of the oldest bike manufacturers in the world. Combining technological expertise with a passion for the bike industry they have developed a brand with a loyal customer base. “We love the learnings that the Mention Me platform bring, it enables us to test multiple referral offers with our different customer segments.” Matthew Lawson CDO Ribble Cycles +32% The AOV for referred Ribble customers is 32% higher than that of customers from other channels Ribble have expanded from selling just bikes to stocking a large range of cycling kit and accessories. Their direct sales model means they offer unrivalled customisation at a great price – something their loyal customers value.

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