Reelcraft Adds 360° Content to Meet Customer Expectations Transitioning to 360-Degree Imagery The transition to eCommerce in B2B means more people are producting product research and transactions online. Which means manufacturers and distributors need to figure out how best to showcase their products in a digital world. Look no further than Reelcraft, a B2B company transforming its e-commerce strategy to meet the changing needs of its customers. Reelcraft is the leading global manufacturer of hose, cord, and cable reels for industrial, commercial, and professional applications. Reelcraft supplies its products to several distributors including Grainger. Industry: Sporting Goods Pain Points • Limited photos without different product angles • Low consumer trust and purchase confi

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