Packaging Options Direct Enhances User Experience With 360-Degree Imagery For the better part of two decades, B2C industries have been largely responsible for the rise in e-commerce and, rightfully, receiving recognition for changing the way consumers shop. Quite stealthily, however, B2B industries have taken note of these successes and paved their own path to selling online. For example, Packaging Options Direct (POD), the e-commerce division of global packaging solutions leader TricorBraun, has dedicated its website to simplifying the purchase journey for B2B buyers with a mobile-first website design, as well as accompanying its entire product line with high quality imagery. To ensure this endeavor reached its full potential, POD partnered with Snap36 as its imagery solut

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