Reducing Churn and Knowing Customers
Reducing Churn and Knowing Customers
2 Pages© Panoply Ltd. 2019 CASE STUDY : XOi TECHNOLOGIES The Challenge Jones has been a part of the innovative XOi team since 2018 and has ushered the company into a new era of data management. At the start of his engagement, he focused on improving the consistent use of data across the organization. Jones assessed that XOi has a wealth of data from a mix of tools like MongoDB, Zendesk, HubSpot, and Intercom. The key challenge, Jones noted, was that there was no single source of truth for XOi data. The company was lacking reporting and dashboards to visualize and share data. Business decisions were not based on thorough data analysis. Instead, decisions were based on customer anecdotes. It was clear that to support data-driven decision-making across the organization, a strategic set of da
