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Reducing Advertising Costs & Generating More Leads

Reducing Advertising Costs & Generating More Leads

Workshop Digital
Pages 1 Pages

One of the top GM dealers in Canada hired us to ?nd opportunities within their AdWords account to reduce wasted spend and increase the eectiveness of their paid search campaigns. BACKGROUND IMPLEMENTATION An audit of their existing campaigns in May 2013 revealed an opportunity to optimize by removing poorly performing, high-cost keywords to minimize what they were paying for clicks and save money each month. To increase converting trac and t

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