Workshop Digital’s Manufacturing Digital Marketing Playbook guides manufacturers through building data-driven strategies to align marketing with sales, maximize ROI, and drive growth. As teams shrink and budgets shift to digital, success depends on unified KPIs, closed-loop analytics, and integrating CRM and marketing platforms. The playbook emphasizes personalization, AI tools, lead scoring, and dashboards tailored by role. A case study highlights a 2,400% ROI via a Google Ads–Salesforce integration. It concludes with actionable steps: adopt new tech, align teams, invest in analytics, embrace AI, and use key platforms like LinkedIn, Google Ads, and ABM tools.

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