Workshop Digital's playbook emphasizes the essential role of analytics and reporting in manufacturing marketing, highlighting a case study with a 2,400% ROI. It outlines the challenges of digital marketing in the manufacturing sector, such as budget constraints and the need for data integration. The playbook advocates for a strong analytics foundation to engage audiences effectively, improve reporting, and optimize marketing spend. It also suggests next steps for digital transformation, fostering sales and marketing collaboration, investing in analytics, experimenting with AI tools, and staying informed on best practices.

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