Case Study

38% More Bookings

38% More Bookings

www.redeye.com www.redeye.com RAILEASY SUBJECT LINE PERSONALISATION RedEye International Ltd 26, Grosvenor Gardens, Victoria, London SW1W 0GT Registered in England No. 4035064 THE CHALLENGE In a competitive market of travel fares, Raileasy sought to improve the results for its existing search abandon automated email. THE SOLUTION To optimise the existing search abandon email, RedEye suggested Raileasy introduce personalisation into the subje

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