Redefining Customer Experience in Financial Services Make the Impossible, Possible with Data and Analytics Table of Contents Get Closer to your Customer 3 Customer Experience is Demanding 5 Enabling Personalization with Care 6 Cloudera Data Platform 7 Incrementally Progress your Customer Experience initiatives 8 Making the Impossible, Possible 9 Success Stories: Target Marketing 10 Success Stories: Cross-Selling 11 Success Stories: Superior Customer Care 12 Success Stories: Financial Inclusion 13 Cloudera Data Platform for Financial Services 14 2 Redefining Customer Experience in Financial ServicesGet Closer to your Customer Customers expect personalized, relevant interactions with financial services providers that understand their needs, and they have a wider variety of providers

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