Financial services are shifting to a customer-centric model, driven by rising expectations for personalized, 24/7, multi-channel experiences and competition from Fintech and Big Tech. Over 75% of global banks are pursuing customer-experience transformation. Consumers increasingly expect tailored offers, advice, and faster services—and are willing to share more data in return. Personalized interactions are key to meeting these demands, especially as digital engagement replaces traditional channels. Cloudera helps financial institutions leverage big data and analytics to deliver real-time, relevant experiences that improve satisfaction and loyalty.

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