Baker Hill - Branding and Positioning a Recent Merger for Success and Growth “We needed an organization that could hit the ground running. Chief Outsiders was there and provided us with an environment for success. Janet has been a great partner!” Naseer Nasim, CEO, Baker Hill Baker Hill is an industry leader in delivering innovative technology solutions and business intelligence to financial institutions across the country. Following a carve out and merger, the company needed to unify the organization, create a marketing strategy and refresh the brand. With Janet Brey of Chief Outsiders as interim CMO, it successfully launched the new brand and new solutions, and built a marketing infrastructure to carry them forward. In just eight months, the company improved client satisfaction and saw

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