LEE’S FAMOUS RECIPE CHICKEN CASE STUDY MOOD:MEDIA 800 345.5000 | moodmedia.com800 345.5000 | us.moodmedia.com ABOUT LEE’S FAMOUS RECIPE CHICKEN For more than 50 years Lee’s Famous Recipe Chicken has served loyal customers with sumptuous home-style meals and friendly, hospitable service. Smiling faces greet guests and the rich aroma of scratch-made biscuits offers the warm and welcoming feel of a country kitchen. No matter which location you visit, Lee’s is a timeless experience worth savoring again and again. THE CHALLENGE Lee’s prides itself on winning new customers with old- fashioned recipes, and they understand the importance of differentiating themselves from competitors and providing an experience that makes guests feel right at home. After working with Mood for

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