CONTACT BRANDLIVE yourbrandlive.com 866-532-2154 Rockwell Tools is known among home improvement enthusiasts and DIY-ers as endless innovators. They improve on familiar tools by adding features that make them safer and easier to use. demonstrate and sell their unique products, Rockwell has long used infomercials and home shopping channels. Television has its limitations, though: Rockwell couldn’t directly interact with customers and gain feedback. To build on their success with direct response, they added Brandlive to the mix for product demonstration and direct sales via the Web. Solution Lauren Gomez, Rockwell Marketing Manager, came to Brandlive in search of an innovative platform that would make their sales social and focused on interactive communication. Using Brandlive, they’v

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