Situation Vivino aims to make wine discovery and purchase fun, accessible, and effortless for all wine consumers — from the wine-curious to the wine enthusiast. To reach this broad audience, Vivino sought content creators to educate wine drinkers in a fun and approachable way, preferring not to overspend on mega-status partners. The brand teamed up with Studio — impact.com’s managed services team for influencer and creator partnerships — to identify the right mix of creators and achieve its key goals: ? Promote the Vivino app’s unique features, including its taste profile, wine scanner, and personalized recommendations ? Amplify posts that drive traffic to the Vivino website for conversion Needed to engage a wide audience Influencers and creators Amplifying big content from smalle

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