Reaching Lead Generation Nirvana: Quantity and Quality BACKGROUND BACKGROUND Construction Data Company (CDC) is the leading regional provider of both public and private commercial construction leads, with three brands (CDCNews, BidTool, and DataFax) each servicing dierent regions in the Eastern and Midwestern United States. CDC has been a trusted lead source for general contractors, sub-contractors, construction equipment suppliers and manufacturer representatives for more than 30 years. THE CHALLENGE THE CHALLENGE The CDC marketing team maintains a culture of testing and data- driven decision making, and as long-time ion platform customers, they already had a multifaceted landing page program in place. Their rst goal using ion was to maximize lead generation eciency, bringing as many l

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