Integrated A/B Testing Increases Landing Page Conversions. Case Study “ion has empowered the MarketingProfs marketing team to create elegant, high-performance landing pages. We launch and test pages in minutes and robust minisites within days.”MarketingProfs increased leads with customized, advanced landing pages Background MarketingProfs specializes in providing practical, strategic, and tactical marketing tools and know-how for marketing business professionals in organizations worldwide through a full range of online media. MarketingProfs shares their knowledge and engages with a community of more than 430,000 members and 300 contributors. Challenge Prior to adopting ion’s platform, the MarketingProfs marketing team relied on an in-house landing page tool. The platform did not ha

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