Case Study

Plymouth Rock Assurance Delivers Big Customer Experiences for Big Results

Plymouth Rock Assurance Delivers Big Customer Experiences for Big Results

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Plymouth Rock Assurance Delivers Big Customer Experiences for Big Results Plymouth Rock increases speed-to-market 17,900% and Plymouth Rock increases speed-to-market 17,900% and online quotes 300%, reducing cost-per-quote by 33%. online quotes 300%, reducing cost-per-quote by 33%. Plymouth Rock uses large, seasonal imagery and interactive content within their "romance" pages to engage visitors. "Data is automatically captured and transferred to Salesforce.com and "Data is automatically captured and transferred to Salesforce.com and Plymouth is able to contact the customer through a dierent source of Plymouth is able to contact the customer through a dierent source of call center." call center." Plymouth Rock Assurance ion interactive Case StudyBACKGROUND BACKGROUND Plymouth Rock Assuranc

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