Development of a New Campaign and Increased Booking Volume for Fiji Airways
Development of a New Campaign and Increased Booking Volume for Fiji Airways
2 Pages“We are delighted to see continued uplift in booking volume as a result of our work with Zenith Optimedia… ” -Franc Zvonar, General Manager of Marketing & Ecommerce, Fiji Airways Development of a New Campaign and Increased Booking V olume for Fiji Airways Challenge Fiji Airways of Australia sought to increase booking volume without an investment increase. Previous campaigns did not perform to the best of their ability because of tagging restrictions and lack of creative resources. Performics stepped in to develop a new campaign since all former retargeting pools were exhausted. Consumer Fiji Airways’ target audience includes travelers, honeymooners and families between the ages of 18 and 54, possessing the following qualities: Tech savvy, heavy internet users, with interests in online shop
