RE-ENGAGEMENT RECEIVES A 30% OPEN RATE C ASE STUD Y ‘It really helps us formulate our thoughts around contacts strategy. By getting that right, open rates went up, click rates went up … all the symptoms of sending the right message at the right time. ’ Antony Lea, Head of CRM, NotOnTheHighStreet.com.Even a company with an approach to marketing as sophisticated as NOTHS isn’t going to forge a connection with every single customer. Using Bron

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