Liftoff boosts Invoice2go subscriptions 30% with mobile re-engagement The Challenge Invoice2go, the top grossing business app in more than 50 countries, engaged Liftoff to increase revenue by converting more iOS and Android installs into paying subscribers with mobile retargeting. Invoice2go’s 14-day free trial was not converting users into paying custom- ers at the rate they hoped. This challenge means that Invoice2go needs to rapidly communicate their core value proposition, and excite potential subscribers enough to actively use the app. The Solution Invoice2go uses a mobile attribution tracking and marketing analytics plat- form. The Liftoff integration with this platform allows install and event data to seamlessly transfer to Liftoff. When Invoice2go was ready to retarget, no

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