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Brooks Running Company’s Smart Email Campaign Helps Save a Popular Shoe and Provides Revenue Lift

Brooks Running Company’s Smart Email Campaign Helps Save a Popular Shoe and Provides Revenue Lift

Bronto
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Introduction Brooks Running Company designs and markets a line of performance footwear, apparel, and accessories in more than 60 countries worldwide. A subsidiary of Berkshire Hathaway Inc., Brooks was founded in 1914 and is headquartered in Bothell, Wash., near Seattle. The company’s mission is to inspire everyone to run and be active by creating innovative gear that keeps them running longer, farther, and faster. Situation/Challenge Broo

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