Re-Designed Sign-Up Flow Allows EA SPORTS Online Game to Reach Player Growth Goal
Re-Designed Sign-Up Flow Allows EA SPORTS Online Game to Reach Player Growth Goal
6 PagesCase Study EA SPORTS TM Online Game Registration 12.8% Visitor Engagement Lift Business: Online Game Development Sector: Gaming and Technology Optimized Conversion: New Gamer Trial Sign-Ups Test: Alternative Sign-Up Funnel User Experience Test WiderFunnel Marketing Optimization Case Study EA SPORTSTM Online Gaming ©2007-13 WiderFunnel Marketing Inc. Call +1 (604) 800-6450 or email: Hello@WiderFunnel.com Re-Designed Sign-Up Flow Allows EA SPORTS TM Online Game to Reach Player Growth Goal Testing redesigned sign-up flows delivers more beta registrations and valuable insights into how gamers interact with online registration processes The Client: EA SPORTSTM Online gaming has grown i
