Conversion Rate Optimization of Homepage Increases Online Retailer Sales by 15%
Conversion Rate Optimization of Homepage Increases Online Retailer Sales by 15%
4 Pages© 2010 WiderFunnel Marketing Inc. www.WiderFunnel.com p. 1 WIDERFUNNEL MARKETING OPTIMIZATION CASE STUDY Conversion Rate Optimization of Homepage Increases Online Ret ail er Sal es by 15% Discover how GPS Central, an online retailer of Global Positioning System (GPS) products, used conversion optimization testing to identify a winning homepage layout that increased sales conversions by 15%. THE CLIENT: GPS CENTRAL Based in Calgary, Canada, GPS Central has risen to be a major player in the highly competitive GPS retail market space. The company has established strong relationships with top-tier suppliers, carrying an extensive range of leading recreational, automotive and marine GPS products for c
