Publishing & Events RCNi drives attendance at job fair events for Nurses through an innovative approach and a test and learn email program The Challenge Each year, RCNi run a UK-wide event series where Healthcare organisations exhibit to recruit nurses, some even doing interviews and making oers on the day. Therefore, attracting large volumes of nurses to stand-paying exhibitors is crucial for a successful event. Because it’s a free event, converting registrations to attendees proved challenging, particularly when the audience are time-strapped Nurses. Conversion rates were dropping and with 3,000 – 4,000 registering, but just 36% attending, action was required. The Solution Previous post-event survey responses showed although registering, nurses oen couldn’t attend because o

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