Case Study

Univision Drives Over 200,000 Latino Voter

Univision Drives Over 200,000 Latino Voter

Pages 4 Pages

Case Study Univision Drives Over 200,000 Latino Voter Registrations.INDUSTRY Media and Entertainment COMPANY Univsion Communications Inc. New York, NY corporate.univision.com Univision is an American Spanish- language free-to-air television network that is owned by Univision Communications. It is the United States’ largest provider of Spanish- language content. Univision achieved over 200% of its registration goal plus over 160% of its subscriber goal through it’s Vote for Your America campaign, which included text messaging election updates and reminders, personalized voter registration status, and real-time answers to voting-related questions. 2“ A staggering 84% of the registered Latinos that subscribed to UCI’s text campaign ended up voting. We are proud of the

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