Case Study
Univision Drives Over 200,000 Latino Voter
Case Study Univision Drives Over 200,000 Latino Voter Registrations.INDUSTRY Media and Entertainment COMPANY Univsion Communications Inc. New York, NY corporate.univision.com Univision is an American Spanish- language free-to-air television network that is owned by Univision Communications. It is the United States’ largest provider of Spanish- language content. Univision achieved over 200% of its registration goal plus over 160% of its subscriber goal through it’s Vote for Your America campaign, which included text messaging election updates and reminders, personalized voter registration status, and real-time answers to voting-related questions. 2“ A staggering 84% of the registered Latinos that subscribed to UCI’s text campaign ended up voting. We are proud of the