Rauland, a subsidiary of leading global manufacturer AMETEK, produces workflow and life-safety solutions for hospitals and schools internationally. While historically, their competitive landscape had been somewhat stagnant due to obstacles around regulations and economies of scale, the expansion of their product suite and changing technology landscape introduced new competitive forces to battle. Building a competitive intelligence program from the ground up The market for workflow and life-safety solutions for hospitals and schools is fierce. With a few dominant players well-established for many years, every potential deal is competitive. And as Rauland launched new products, they were coming up against a broader set of equally challenging competitors. At first, Steve Hernan, Market Analyt

Join for free to read