Upserve, the restaurant POS and management software company, helps restaurateurs run, manage, and grow their business by boosting profits and improving hospitality. The POS and restaurant management software industry is hyper-competitive because the market demand is so high, and new services are popping up nearly every month. The Upserve team needed a solution to stay one step ahead of market innovation. Their Senior Manager of Product Marketing, Jake Godgart, implemented Crayon to automate his manual competitive intelligence efforts and get a deep-dive into their competitive landscape. The product marketing team at Upserve is lean, and supports a rapidly growing organization. They are responsible for everything from competitive intelligence, win/loss analyses, buyer persona development, p

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