Allego, a software company providing a sales learning and readiness platform, battles a variety of competitors in the growing sales enablement software space. Their product focuses on empowering salespeople to learn, share insights, and collaborate through video, so they truly understand the need to arm their sales and other audiences with the competitive intelligence needed to remain nimble in dynamic business environments. They ultimately turned to Crayon to automate the CI process and have a significant impact on sales win rates and strategic decision making. Struggling with stale competitive information Prior to Crayon, the Allego product marketing team struggled to provide ongoing intelligence on competitors as changes in the market occurred. New competitive intelligence would come th

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